Join us for our pre-E3 panel on Games Go Hollywood! Prince of Persia is the latest game to go big at the box office. And more and more games like Uncharted 2, Assassin's Creed 2, and Call of Duty are inspired by movies' cinematic angles and storytelling.

Join us for our panel discussion on these trends. Our expert panelists will discuss:

- Best practices in making a video game based on a movie, and making movies based on games: development, timing, story, art and more
- How to ensure game makers and movie makers are communicating effectively, especially changes in game play, art, story, etc:
- Can video games make you cry? Movies touch audiences emotionally with thrills and tears. Games can do thrills - but what about tears to broaden their reach? Should they try?
- How games can learn from movie-style marketing techniques and movies can learn to market to core gamers via media, social media, etc.

Our scheduled panelists include:

- Jim Veevaert, Jerry Bruckheimer Games, President of Production; formerly at Microsoft, Executive Producer of Halo 3. Also developed Gears of War, Viva Pinata
- Garrett Young, Disney Interactive Studios, Director, Internal Development
- Ben McCaw, video game writer on Ubisoft's Prince of Persia: The Forgotten Sands for the Wii, DS, and PSP. Member of WGA Video Game Writer's Caucus

- Andy Shapiro, Machinima, VP Development, uses video games to create webisode content, like Dragon Age: Warden's Fall: http://www.youtube.com/watch?v=fRVTl2ii8BM
- Adam Sullivan, Square Enix, Counsel, Legal & Business Affairs (liaison with Hollywood studios, formerly at Sony Playstation during greenlighting of Uncharted and God of War)
- Bruce Friend, Ipsos OTX MediaCT, President
- Moderator: Kevin Winston, Digital LA founder (formerly at MySpace and IGN, movie and video game integrated marketing)

AGENDA
- 7-8p Check in and networking.  The Lakers game will be on with snacks. We'll start the panel after the game ends.
- approx 8:30-9:30 p Panel + Q/A

ALSO: Be sure to join us on June 16 at the Conga Room for our E3 Digital Drinks with the NK Band and 8 Bit Weapon thx to GirlGamer. FREE if u flash ur E3 pass! Details:
http://www.facebook.com/event.php?eid=108177425867301